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Knowsley Pride 2026 | Communications & PR | One Knowsley | 2026

Knowsley Pride is not a big budget event. It’s a week of community-led activity in a Merseyside borough, rooted in the legacy of a young man who was murdered eighteen years ago for being who he was. Done badly, a campaign like this becomes hollow. A logo on a press release. A Pride post that arrives and disappears.

John Hyland was brought in by One Knowsley to make sure it was done properly.


The Snapshot

Client: One Knowsley
Project: Knowsley Pride 2026, including the 18th annual Vigil for Michael Causer
Timeframe: June to August 2026
Scope: PR, press releases, social media, website content, event scripts and briefing materials, partner activation pack
Press cuttings: 10
Combined social views: 132,600+
New followers gained: 220 across Facebook and Instagram
Paid advertising spend: £0


The Brief

One Knowsley needed someone to develop and deliver the full communications campaign for Knowsley Pride 2026. That meant the 18th annual Vigil for Michael Causer on 2 August, a week of community events across the borough supported through the Michael Causer Fund, and Rainbow in the Park, the free Pride showcase at Court Hey Park on 8 August.

The brief required sensitivity as much as it required skill. Michael Causer was murdered in a homophobic attack in 2008 at the age of eighteen. His death, and the community’s response to it, led directly to the return of Pride across the Liverpool City Region after more than fifteen years. This campaign needed to honour that accurately, navigate a politically charged backdrop without exploiting it, and build genuine momentum around a free, community-led event with no paid promotion budget.

The Michael Causer Foundation strand was added to the scope during the project, alongside support for Ruby O’Brien’s appearance representing One Knowsley at Liverpool’s Pride March Muster.


Press and PR

Three press releases were developed and distributed across the campaign, securing ten cuttings in total.

The vigil release, issued on 24 June, was the strongest single piece. The symmetry of eighteen years and eighteen years old gave the story real emotional weight. Combined with the timeliness of anti-LGBTQ+ rhetoric from elected figures in a neighbouring borough, it had genuine news value that extended well beyond the local press. Coverage landed in Knowsley News, The Guide Liverpool, St Helens Star, Attitude Magazine, Gaydio and Scene Magazine, taking a borough-level remembrance into national LGBTQ+ media.

The Knowsley Pride announcement followed on 6 July, with coverage in Knowsley News, Gaydio and The Guide Liverpool. A post-event success story was published on 10 August in Knowsley News.

It is worth noting that regional press pickup for the Pride announcement was affected by a direct clash with Wirral Pride, which took place on the same weekend and drew the majority of regional media attention, with outlets including the Liverpool Echo focusing their Pride coverage elsewhere. This is a structural challenge worth addressing in future campaign planning rather than a reflection of the story’s strength.


Website Content

Five pieces of content were written and published on oneknowsley.org across the campaign period, covering the vigil, the Pride programme, Ruby O’Brien’s speech at Liverpool’s Pride March Muster, a getting here guide for Rainbow in the Park, and the post-event success story.


Social Media

All social content was created, scheduled and delivered organically across Facebook and Instagram, with zero paid spend throughout.

Combined cross-platform views across the campaign period reached 132,600, with Facebook views up 637.5% and Instagram views up 663.8% on the prior period. One Knowsley gained 220 new followers across both platforms during the campaign.

The top performing post, the vigil announcement featuring Michael’s portrait surrounded by tealights and daisies, reached 39,100 views with 368 likes and 60 shares across Facebook and Instagram combined.


Partner Activation

A partner activation pack was developed for community organisations involved in the week’s events, including Canva social media templates, suggested caption copy, a messaging guide on tone and how to reference Michael’s story respectfully, and a what’s on and when guide. The pack was designed to be used by community partners without design skills or additional support.


Event Support Materials

Scripts, briefing documents and talking points were developed across multiple elements of the programme, including the vigil running order for host Ruby O’Brien, trustee briefing notes for One Knowsley’s CEO, talking points for Ruby’s appearance at Liverpool’s Pride March Muster, and host introductions for the Michael Causer Fund community groups performing at Rainbow in the Park.


Third-Party Amplification

The vigil generated organic coverage beyond press pickups. The Merseyside Lieutenancy, the official office of HM Lord-Lieutenant of Merseyside, independently published both a website article and a LinkedIn post following the event, using language drawn from the campaign’s own framing of Michael’s legacy. That kind of institutional validation is not something you can manufacture.


What This Demonstrates

  • PR and media relations for sensitive, community-rooted campaigns
  • Press angle development that generates national LGBTQ+ coverage for a borough-level event
  • Social media content strategy and delivery with no paid budget
  • Navigating emotionally significant and politically charged subject matter with care and accuracy
  • Event communications and scripting across multiple formats
  • Partner activation design and delivery
  • Ability to work across community organisations, civic dignitaries and charity clients simultaneously

“[Quote from Racheal Jones to be inserted]”
Racheal Jones, CEO, One Knowsley


For PR, communications or community engagement consultancy, get in touch at hey@proudlysaid.co.uk

Family of The Vivienne opens search for the sculptor who will create permanent memorial to her

A national call for sculptors opens today for a permanent lifesize bronze of The Vivienne, to stand at the entrance to Liverpool’s Pride Quarter, with the artist to be chosen by their family.

The family of James Lee Williams, known to millions as The Vivienne, have today opened a national call for sculptors to create a permanent lifesize bronze statue of the performer, to be sited at the junction of Victoria Street and Stanley Street at the entrance to Liverpool’s officially recognised Pride Quarter.

The commission is one of a small number of permanent public artworks in Britain to honour a contemporary LGBTQ+ performer. Art UK’s catalogue of public sculpture records more than 13,500 works nationally, of which around 77 per cent depict men and 17 per cent women, a body of public art still dominated by monarchs, generals and industrialists, so why not a drag queen who meant a lot to many people, and will raise awareness around a specific cause.

James Lee Williams won the inaugural series of RuPaul’s Drag Race UK in 2019, remains the only British performer to have competed in the American franchise, and became the first drag artist to reach a Dancing on Ice final. James moved to Liverpool from North Wales at sixteen and found in the city a place where he could be fully seen, whilst The Vivienne was born in the venues and community of the Pride Quarter long before national fame arrived. James passed away in January 2025 following a silent battle with addiction to Ketamine, and House of The Vivienne CIC was founded by his family to ensure no one else faces that struggle in silence.

The open tender invites professional sculptors at any stage of their career to put themselves forward. The brief calls for a seated bronze figure integrated with the existing stone benches on the public realm at the junction, so that visitors can sit alongside The Vivienne as she looks out over Stanley Street and the Quarter beyond, acting as the Pride Quarter’s permanent guardian angel.

Sculptors are asked to capture the warmth, dynamism and personality of The Vivienne in a work that feels alive in the space, and to be willing to work closely and sensitively with James’s family, who will approve the design at every stage from first concept to final clay model and who retain the final decision on who is appointed.

Cassie Williams, mother of James Lee Williams, said:

“I wanted somewhere anyone who loved him could come and sit with him. His family with their brother, their cousin, their nephew, their uncle. His friends with James. Everyone who admired him with Viv. It was important that this was in Liverpool, where The Vivienne made her name, where James found his people, and where the community continue to keep his legacy alive.

“What I would say to any sculptor thinking of applying is this: James was The Vivienne, but he was also my boy. If you can see both of those, you are the person we are looking for.”

The project is fundraising toward a total of £120,000 to cover all costs, supported by an ongoing community fundraising campaign alongside other financial backers. Applicants are asked to submit their own full cost breakdowns, whether above or below that figure. 

At this first stage, sculptors are not being asked for design proposals. Expressions of interest should comprise a CV, a portfolio of figurative or portrait work, a statement of no more than 500 words, an indication of anticipated fee range, and a proposed timeline. A shortlist of up to three sculptors will then be invited to visit the site and develop full proposals, each paid a development fee of £750.

Expressions of interest close on Friday 16th October 2026. The full brief is available at www.proudlysaid.co.uk/bring-the-vivienne-home/tender-brief/

John Hyland, Proudly Said, leading the project, said:

“This is the moment the statue stops being an idea and starts becoming an object. We have made this an open call because the right sculptor for The Vivienne could be anywhere.

“What matters is that they understand who both The Vivienne and James were. We are also asking sculptors to tell us honestly what this takes, we want to get it right rather than get it quickly.”

Pride, Pragmatism, and Who We’re Pushing Away

I’m writing this on the train home from Manchester, four days after I arrived for Manchester Village Pride, and I’m still processing it in the best possible way.

This was the first event delivered by a new organisation fronted by the local businesses in and around the Gay Village, and I’ll say this straight away: they got so much right. In previous years, and most noticeably in 2025, the village felt really, really overcrowded, with a sense that ticket sales had been prioritised over the overall attendee experience. This year felt different. Yes, there were the usual pockets of large groups of people outside the likes REM, BarPop, Onbar and the junction by Church and the Leven Hotel, but there was also space to breathe, to take it all in, to actually be present rather than just survive the crowd. And for me, that space is everything, because what I value most at a Pride event that gets the balance right between performance, community and wider purpose is the room to reflect.

Which brings me to the harder conversation, because Pride events remain one of the most contentious talking points both within our community and outside of it, and I think that tension is worth sitting with rather than flattening.

Nearly sixty years on from Stonewall, we are in a moment that feels quite dark for our community, and I really don’t want to minimise that. The case for visibility, for protest, for making noise, is real and urgent… But, I’ve never fully accepted the idea that protest means only one thing. Visibility. Joy. Showing the world the breadth and brilliance of our community. These are all forms of protest – the demonstration that we aren’t letting those against us win.

The fact is, we live in a multifaceted, multicultural, and an increasingly multi-opinion society, and the question of how Pride reflects that complexity is one that needs to be asked, but the answer is, actually, a difficult one to come by. We should never accept bigotry, ignorance or prejudice, but acknowledging that nuance exists in many of the conversations around us isn’t the same as accepting those things.

One of the quieter points of tension during Manchester Village Pride was around HBO’s involvement as a sponsor and supporter, and I do understand the instinct behind the criticism, and I’m not dismissing the very real concerns many people have around the incoming Harry Potter series and JK Rowling’s position. However, I’d push back on the idea that one production completely defines an organisation of HBO’s scale – what about the queerness woven through House of the Dragon, The Last of Us, Looking, and, come on, Heated Rivalry? A company like that operates across multiple business units, each with their own management structures feeding into a wider group, and decisions made in one part of it don’t reflect the values or output of the whole, not unlike how many large corporate entities operate across different arms before you reach group level. Boycotts can be powerful, but they need to land in the right place to have impact, and I’m not really sure this one does.

This connects to something I feel more and more strongly about, which is that some of the push away from mainstream support for LGBTQ+ causes hasn’t only come from the likes of Trumpism and its various global counterparts. Some of it has actually come from within our own community. When the conversation turns to pinkwashing, it often focuses on what we see, a rainbow logo in June, a Pride float, a sponsored banner, without any consideration of what that organisation might be doing internally for its LGBTQ+ staff, or the charitable work it does under the radar and without fanfare – as many shout “they should just be doing it!” Many of them are!

And at a moment when Pride events are cancelling across the country, when small LGBTQ+ charities and community groups are downscaling or closing entirely due to lack of funding, we need to think very carefully about who we’re pushing away and why.

Because the question isn’t abstract. It’s this: is it better to take money from an imperfect organisation, money that in many cases comes directly from queer people and allies working within it, to fund a service that genuinely needs it, or to turn it away on principle and watch that service close? I know where I land on that, and I think the community needs to have that conversation more honestly than it currently does.

The anger I see directed at people who hold more pragmatic views on these questions frustrates me, not because I don’t respect the need for anger, I absolutely do, but because it’s so often pointed at the wrong targets. Imperfect allies are not the enemy. People who are trying to work within broken systems while also pushing against them are not the enemy. Saving that energy for the people and institutions actively working against us seems not just more effective, but more honest about where the real threat is coming from.

I really do believe that we are at a crossroads as a community… The world is difficult right now in ways that require us to stick together, to find common ground with those willing and wanting to work alongside us, and to resist the urge to demand ideological purity from people who are, broadly, on our side. That doesn’t mean abandoning principles, it just means being strategic about where we direct our energy, and honest about what we’re actually trying to achieve.

Manchester this weekend gave me hope. The village felt like a community reclaiming something, doing it with care and intention and a clear sense of what it’s actually for.

I came home tired, in the best possible way, and more convinced than ever that the conversation we need to be having is not about who’s pure enough to stand with us, but about how we build something worth standing for.

Liverpool’s Pride Opening Party | Community & PR | Liverpool Experience Campus | 2026

Liverpool’s Pride Opening Party on 24th July 2026 was the kind of event that could easily have been done to the LGBTQ+ community rather than with it. A major arena. A headline act. A Friday night ticket price that not everyone could afford. The risk of it feeling like a corporate Pride moment rather than a genuine community one was real.

John Hyland was brought in by Liverpool Experience Campus to make sure that didn’t happen.


The Snapshot

Client: Liverpool Experience Campus
Event: Liverpool’s Pride Opening Party, M&S Bank Arena, 24 July 2026
Headline acts: Sugababes, Beth Ditto, Bimini, Tia Kofi, House Gospel Choir, Horse Meat Disco
Timeframe: April to July 2026
Scope: Community engagement, PR support, creative content
Community organisations contacted: 30+
Attendance: Near capacity for the auditorium configuration
Press coverage: Attitude Magazine, DIVA Magazine, and others
Social content reach: 7.8K (Peaches & Cream collaboration), 4.6K (Proudly Said on-the-night content), 995 likes on Manchester Village Pride collaboration


The Brief

Liverpool Experience Campus needed someone who could build genuine relationships across Liverpool’s LGBTQ+ community, support a press narrative that went beyond the headline acts, and ensure the campaign felt credible to the people it was trying to reach. The brief wasn’t just about ticket sales. It was about making sure the right people felt genuinely invited in.


Community Engagement

Working as an embedded member of the wider Liverpool Experience Campus campaign team, John led direct outreach to over 30 LGBTQ+ groups, organisations, venues, sports clubs and businesses across the Liverpool City Region.

Every approach was built around genuine involvement. Groups were positioned as stakeholders in the event, not distribution points for marketing material, with each partner given a meaningful reason to feel connected to the night and invested in its success.

Confirmed partners across the campaign included community club nights and events, LGBTQ+ sports clubs including Liverpool Frontrunners, Mersey Marauders FC, Liverpool Tritons RUFC and Liverpool Trans & Enby FC, regional pride organisations including Sefton Pride, Wirral Pride, Knowsley Pride, St Helens Pride and Chester Pride, community groups including Merseyside Queer Hikers, Board Gaymes and Proud Readers Book Club, and LGBTQ+ venues including The Lisbon, Masquerade, Superstar Boudoir, OMG Liverpool and Heaven.

A community nominee scheme was developed to ensure people who couldn’t otherwise afford to attend were given access through trusted community organisations.


The Opening Ceremony Memorial

As part of the Opening Ceremony content, John led the research and compilation of a memorial list honouring members of Liverpool’s LGBTQ+ community who have passed. Built through direct conversations with older members of the community and research through historical press, the list ensured that figures from across decades of Liverpool’s queer history were represented alongside more recently lost community members, closing with the line: “And to all who have stepped into the Love Lounge in the sky.”


PR Support

John supported the PR campaign by using existing relationships with LGBTQ+ specialist media to help place coverage in key outlets. This resulted in the event being featured in both Attitude Magazine and DIVA Magazine, the two leading national LGBTQ+ publications in the UK.

Press angles supported included the local community involvement story, the Queer Liverpool opens Pride narrative around the opening ceremony’s local talent, spotlight coverage on artists involved, and the community nominee scheme as a values-led story.

Press release drafting was led by the Liverpool Experience Campus comms team; John’s contribution was using established media relationships to support placement.


Creative Content

John organised a collaboration video between Manchester Village Pride and Liverpool Experience Campus, which reached 995 likes and was shared across both organisations’ channels, connecting two city communities ahead of the event.

A collaboration with Peaches & Cream produced a Pride makeover video reaching 7.8K views across Liverpool Experience Campus and partner social channels, combining event promotion with authentic community content.

Rehearsal behind-the-scenes content and local drag queen spotlight videos were produced and distributed via the M&S Bank Arena account, each generating strong engagement across collaborated accounts including Proudly Said.

On-the-night content published via Proudly Said reached 4.6K views, documenting the event from a community perspective.


What This Demonstrates

  • Community relationship management across 30+ LGBTQ+ organisations, venues, sports clubs and businesses
  • Embedded working within a major venue’s campaign team
  • Structured community partner activation ensuring groups felt genuinely involved rather than tokenised
  • Use of existing media relationships to support national LGBTQ+ press placement, including Attitude and DIVA
  • Creative content production and collaboration including cross-city partnership video
  • Sensitive community work including memorial research conducted through direct community engagement
  • On-the-night content capture and distribution to an existing LGBTQ+ audience

“John brought significant value to our Liverpool Pride 2026 campaign. Leveraging his strong relationships across the region’s LGBTQ+ community, he enabled us to engage key audiences with credibility and genuine understanding.

“The community outreach activity he led was particularly impactful, helping us build meaningful connections with the people and communities at the heart of our campaign, ensuring both visibility and sincerity.”

 – Joanna Rowlands, Director of Marketing & Communications, Liverpool Experience Campus


For consultancy, community engagement, PR or communications work, get in touch at hey@proudlysaid.co.uk

Liverpool to honour The Vivienne with lifesize statue

House of The Vivienne CIC and Proudly Said announce plans to commission a permanent lifesize statue of The Vivienne, to be sited at the entrance to Liverpool’s officially recognised Pride Quarter, backed by Liverpool Business Improvement District, and supported by a community fundraising campaign launching today.

House of The Vivienne CIC, established by the family of James Lee Williams, and Proudly Said have today announced plans to commission and install a permanent life size statue of The Vivienne at the junction of Victoria Street and Stanley Street, at the threshold of Liverpool’s officially recognised Pride Quarter.

The project has secured initial funding from Liverpool Business Improvement District, made up of business and cultural leaders in the city, to fund the project directly in recognition of its significance to the city, enabling the campaign to formally launch and the community fundraising drive to begin.

James Lee Williams, known and loved as The Vivienne, moved to Liverpool from North Wales at the age of sixteen and found in the city a place where he could be fully seen and accepted. Working in iconic Liverpool venues including Garlands, GBar, and Superstar Boudoir, The Vivienne became a defining figure of the Pride Quarter long before national fame found them.

James went on to win the first series of RuPaul’s Drag Race UK and later competed on Dancing on Ice, bringing their extraordinary talent and personality to audiences across the country.
James passed away in January 2025 following a silent battle with addiction to Ketamine, with House of The Vivienne CIC being established by his family to support others facing similar struggles, ensuring that no one has to face those battles alone.

Chanel Williams, Director, House of The Vivienne CIC and sister of James Lee Williams said:

“James gave everything to Liverpool and Liverpool gave everything back to him. This city saw him, accepted him, and helped him become The Vivienne. A permanent statue in the Pride Quarter feels like the right way to make sure nobody forgets that, and to remind anyone who might be struggling that they do not have to do it alone. That was what James believed, and it is what we are going to keep saying.”

Leading on the project, John Hyland, from Proudly Said, said:

“The Vivienne was the Pride Quarter, and James had a way of making everyone who walked through any one of those doors feel like they belonged, and that didn’t stop when the cameras arrived, and their star shot into the sky.

“This statue is Liverpool acknowledging what the LGBTQ+ community already knows. But it’s also the beginning of something bigger. The Pride Quarter deserves investment, attention, and a future, and this is the first statement of intent that it’s going to get both.”

The proposed statue will be positioned at the entrance to the Pride Quarter, looking out over Stanley Street and the community James helped to define, acting as its guardian angel, and inviting visitors to sit and have a catch up. The location was chosen to ensure the statue can be gathered around, becoming a lasting focal point for both the LGBTQ+ community and visitors to the city.

The announcement marks the beginning of a broader effort to invest in Liverpool’s Pride Quarter, with the statue intended as a catalyst for wider community-led regeneration of the area. A community fundraising campaign to support the costs of delivering the statue launches today at proudlysaid.co.uk/bring-the-vivienne-home/, with details of how to donate and get involved.

Bill Addy, CEO of Liverpool Business Improvement District, says,

“Liverpool has always been a city that celebrates the people who shape and help to define its culture, and The Vivienne was one of them. We are proud to support this project and what it represents, not just as a tribute to James, and all those who loved and supported James, but as a statement about the kind of city Liverpool is.”

Rooms I Want to Be In

I don’t get to London often, but when I do, it tends to leave a mark… and this weekend was no exception. I’ve come home sitting with a feeling I’m still trying to properly articulate, somewhere between gratitude, inspiration, and a (not so) quiet hunger to do more.

It started on Friday afternoon at the Chancery Rosewood, at the tenth anniversary of the Peugeot X Attitude Pride Awards Europe, supported by British Airways. I was there as the guest of my friend Carl Cashman, and without his invitation I wouldn’t have been anywhere near it, so I can’t thank him enough for taking me along!

LONDON, ENGLAND – JULY 03: (L to R) John Hyland, Cllr. Carl Cashman and Josh Parry attend the Attitude Pride Awards Europe 2026 at The Chancery Rosewood on July 3, 2026 in London, England. (Photo by Alan Chapman/Dave Benett/Getty Images)

The Pride Awards focus on the ones doing the work in communities, in schools, in activism, in sport, often without the visibility their efforts deserve. Among this year’s ten winners were Ryan O’Neill and Kaue Garcia, the Keighley Cougars owners who have made trans inclusion central to a rugby league club’s identity, and Dean Atta, the BAFTA-winning poet whose work centres Black queer stories with real craft and tenderness. You can read the full list of winners on Attitude’s website.

The Pride Icon Awards went to Placebo, Cat Burns and ABC journalist James Longman, and the evening was hosted by Emma Willis with performances from Delta Goodrem and Heather Small. Russell T Davies was in the room, which, given everything I’d written recently about Tip Toe, felt VEEERRRYYY significant… gutted I didn’t take the opportunity to speak to him!

Tiara Skye and John Hyland at the Attitude Pride Awards

Being surrounded by people who have spent years doing the work, taking risks, building platforms, creating space for others, does something to you. It’s humbling in the most specific way, not in a self-deprecating sense, but in the sense of being reminded how much is possible and how much further there is to go.

John Hyland, Phil Dunning, Olly Pike and Charlie Craggs at the Attitude Pride Awards After Party

I left wanting to be in more rooms like it, not for the sake of it, but because I genuinely believe that the more visible Proudly Said becomes, the more people it can reach and the more space it can create for voices that don’t always get to be heard.

The following morning was the Pride in London parade, marching for the first time alongside Carl and the Attitude and Peugeot group, and it was something I hadn’t quite prepared myself for emotionally. The scale of the crowd, the noise, the visible weight of support lining the streets, affected me more than I realised.

Check out my wee Instagram reel here.

What struck me most was how many organisations, city bodies, employers and institutions were there out of simple, genuine desire to be present. There was an infrastructure of allyship on display that felt hard won and something that had been worked at for a long time. The anti-LGBTQ+ messaging on the streets was almost invisible, though a glance at the online commentary told a very different story, and that gap between the physical reality and the digital one is important to take note of.

But I want to be careful not to romanticise it entirely, because London is London. The scale of what happened on Saturday is a function of being the capital, with funding, population, political weight and cultural infrastructure that Liverpool cannot replicate in the same way, and pretending otherwise doesn’t help anyone. The more useful question to bring home isn’t how do we do this, but what are the underlying conditions that make it possible, and how do we cultivate those locally in a way that’s true to what Liverpool actually is.

The Will and the community is there. The infrastructure and institutional buy-in is a more complicated conversation, and one worth having openly and honestly.

I came home from this weekend feeling inspired and a little hungry for what comes next, which is usually a sign that something was worth doing. There’s work to do, locally and beyond, and weekends like this one are a good reminder of why it matters.

A Room Full of Reasons to Keep Going

I’ve spent a lot of time recently writing about fear, about the world feeling darker, about the rhetoric that’s crept back into public conversation, about what it means to be LGBTQ+ right now and sit with that unease. So when I say that last night at the Queer Student Awards in Manchester felt like a genuine exhale, I mean it in the most specific way possible.

I was there to capture the highlights of the evening for the awards, smartphone in hand, moving through a room full of young queer people being celebrated for the things they’re doing in their schools, their colleges, their communities. And honestly, I wasn’t entirely prepared for how it was going to feel.

The Queer Student Awards, founded by Steve Keith, exists to recognise the contributions of LGBTQ+ students across the UK, the ones who are setting up GSAs, running awareness campaigns, supporting their peers, making noise in spaces that don’t always make it easy for them. The youngest winner on the night was 14. Fourteen. And when his name was called, he jumped up and ran to hug his mum, and I think that image is going to stay with me for a very long time.

Because here’s the thing about that… We are living through a period where young LGBTQ+ people are being told, in various ways and from various directions, that their existence is up for debate, that their identities are a problem to be managed, a conversation to be had, a policy to be reviewed. And in the middle of all of that, a 14 year old boy is standing in a room in Manchester being cheered for being exactly who he is and doing something extraordinary with it.
That tension, between the world as it is and the world as it should be, stuck with me all evening.

What struck me most was the energy in the room. These weren’t people waiting for permission to exist or to act… they were already acting, already building, already showing up for each other in ways that many adults twice their age haven’t managed. There’s something both humbling and hopeful about being in a space like that, particularly when the broader conversation around LGBTQ+ rights feels so relentless and so exhausting.

I’ve written recently about fear, about Tip Toe, about the violence that hides behind little things. And I stand by all of it. But last night reminded me that alongside the fear there is also a generation of young queer people who are not waiting for things to get better before they start making them better. They’re doing it now, in classrooms and common rooms and school corridors, often with very little support and a great deal of courage.

The highlights video is coming soon, and I can’t wait to share it. But in the meantime, if you haven’t come across the Queer Student Awards before, go and find them – what Steve and the team have built is something really important, and last night was proof of that.

Some rooms you leave feeling heavier. Last night wasn’t one of them.

We Fought to Be Individuals. Let’s Act Like It.

Something has been bothering me for a while, and the recent conversation around Tip Toe, and the wider political landscape it reflects, has brought it into much sharper focus… There seems to be a growing assumption, particularly in certain corners of social media, that being LGBTQ+ comes with a pre-assigned set of political beliefs. That our identity places us, automatically and without question, in one particular box. And, honestly, I think that’s worth pushing back on.

Just to be clear about where I’m coming from, and my position – I’m a liberal. I stood in the 2024 General Election for the Liberal Democrats, and I’ll be standing in the 2027 Council elections. Before that, I served as an elected Alliance Party representative in Northern Ireland. My political identity is not something I’m coy about, even if I don’t shout it from the roof tops like others, and it is, I’d argue, a perfectly natural home for an LGBTQ+ person, not least because the Liberal Democrats have a long and consistent track record of fighting for LGBTQ+ rights, while also holding space for a range of views and respecting the ability of people to hold them.

BUT! My political identity and my LGBTQ+ identity are not the same thing, and I’d challenge anyone who tried to tell me they should be. They definitely have overlap and cohesion, but not to every issue.

What unites us as a community is not ideology. It’s experience. It’s the prejudice we’ve faced, the rights we’ve had to fight for, the spaces we’ve carved out for ourselves in a world that hasn’t always welcomed us – that’s the common thread, and it’s a powerful one, as the response to Tip Toe has shown. When Russell T Davies holds a mirror up to the threats facing our community, we recognise ourselves in it collectively.

But recognising shared experience is different from assuming shared politics, and I think we’re on a genuinely dangerous path if we start treating political pluralism within our community as a kind of betrayal. The global population will never speak with one voice, and it would be foolhardy to think otherwise. But, what we can do is work together in common interest, find the ground we share, and engage honestly with the things we disagree on, including with each other.

I’m a pragmatic person, and I like to think the best of people, trying to listen even when I disagree, and I think robust, respectful debate is healthy. What I don’t think is healthy is the assumption that because someone is LGBTQ+, they must hold a particular economic position, or support a particular party, or view the world through a specific ideological lens. We are not a homogenous group. We are individuals with different backgrounds, different experiences, different priorities, brought together by something real and significant, but not by a requirement to think identically.

The one caveat I’d always hold to is this: pluralism has limits. Viewpoints that would endanger our community, reduce our rights, or treat us as less than equal don’t fall under the banner of reasonable difference of opinion. That is very important, and it shouldn’t be blurred. But within that, there is enormous space for disagreement, for nuance, for people to hold genuinely different views about economics, governance, and the role of the state, without that making them a bad LGBTQ+ person or a traitor to some imagined collective.

We fought for the right to be seen as individuals. It would be a strange thing to then demand that we all think as one.

Liverpool was the first city in the UK to officially recognise its LGBTQ+ Quarter. So why are we watching it disappear?

Liverpool Pride Quarter Campaign | Community Advocacy | 2026

When OMG Liverpool announced its closure on 6th June 2026, it was the latest in a long line of losses for Liverpool’s LGBTQ+ community. But this time, the response went further than social media grief.

Within days, an open letter had been drafted, signed by more than 50 community leaders, venue managers, and organisations, and sent directly to Liverpool City Council, Liverpool BID Company, Metro Mayor Steve Rotheram, and Kim Johnson MP. A social media campaign reached over 83,000 people. A press release landed a BBC Radio Merseyside interview with the Council Leader within two days. And a public commitment was made on air.

This is how it happened.


The Snapshot

Timeframe: 2 June 2026 to present
Platform: Proudly Said
Campaign type: Community advocacy and stakeholder engagement
Instagram reach: 83,636 views | 45,835 unique viewers | 92.2% non-followers
Interactions: 4,515 total | 3,465 likes | 163 saves | 77 comments | 3,642 accounts engaged
External link taps: 451
New followers: 259
Signatories: 55+ including venue managers, LCR Pride Foundation, Holly Johnson
Recipients: Liverpool City Council, Liverpool BID Company, Metro Mayor, Kim Johnson MP
Media coverage: BBC News, BBC Radio Merseyside


The Background

Liverpool made history in 2011 as the first city in the UK to officially recognise its LGBTQ+ Quarter, marking the Stanley Street area with rainbow street signs. In 2012 it became the first city in the world to formally mark IDAHOBIT. Homotopia, one of the country’s most respected LGBTQ+ arts festivals, has been rooted here since 2004.

In 2016, Liverpool BID Company and Liverpool City Council jointly oversaw the refurbishment of Eberle Street, redesigning it with a Yellow Brick Road-inspired scheme as a tribute to the area’s LGBTQ+ heritage, explicitly including the legacy of Garlands. It was described as the biggest investment in the city’s LGBT quarter for a decade. Within a year, Garlands had closed after 24 years.

The street had been redesigned in part to honour a venue that no longer existed. It is a precise illustration of the gap that concerns the community: public investment in the Quarter’s appearance without sufficient protection for the spaces within it.


OMG closes this Saturday. That leaves too few LGBTQ+ venues in a city region of over 123,000 queer people*. And the number is going in one direction. *2021 Census


Where Things Stand

Following OMG’s closure, Liverpool’s LGBTQ+ venue offer stands at the Lisbon, Masquerade, and Superstar Boudoir, with Upstairs at the Poste House and Heaven as further options. According to the 2021 UK Census, 123,367 people across the Liverpool City Region identify as LGBTQ+, equivalent to the entire GLB population of San Francisco. Liverpool has an LGBTQ+ population of enormous scale. It no longer has a scene that reflects it.

A long-form blog post, Are the Lights Going Out on Liverpool’s Queer Scene?, set out the full picture and anchored everything that followed.


The Open Letter

An open letter was drafted and sent to Liverpool City Council, Liverpool BID Company, Metro Mayor Steve Rotheram, and Kim Johnson MP. It drew on Liverpool’s LGBTQ+ history, the Census data, national venue closure statistics, and the economic contribution of the night time economy. It asked for acknowledgement, answers on what protections exist within the Pride Quarter designation, and consideration of what support could be made available.

Rather than a solo voice, the letter was opened for co-signature. Within days, more than 55 signatories had added their names, including:

  • The managers of Liverpool’s remaining LGBTQ+ venues, Lisbon, Masquerade, and Superstar Boudoir
  • The Board of Trustees of LCR Pride Foundation
  • LGBTQ+ sports clubs including Liverpool Frontrunners, Mersey Marauders FC, and Liverpool Tritons RUFC
  • Drag artists, educators, charities, and allied businesses
  • Liverpool-born musician and LGBTQ+ icon Holly Johnson

Read the full open letter here


In 2016, Eberle Street was refurbished as a tribute to the Quarter's LGBTQ+ heritage, including the legacy of Garlands. Garlands closed within a year.


The Social Media Campaign

A five-slide Instagram carousel was published alongside the letter, written in the community’s voice. The organic performance with no paid promotion:

  • 83,636 views across 45,835 unique viewers
  • 92.2% of views from non-followers
  • 4,515 interactions including 3,465 likes, 163 saves, and 77 comments
  • 451 external link taps to the letter and blog
  • 259 new followers

The comment thread became a significant document of lived community experience in its own right, covering safety, accessibility, venue quality, gentrification, and economic pressure, and was referenced directly in stakeholder communications.


We’ve written an open letter to Liverpool City Council, its partners and stakeholders. It asks for answers, and action, because safe spaces aren't optional. Not now. Not ever.


The Response

Kim Johnson MP responded in writing within days, confirming she had contacted Metro Mayor Steve Rotheram and Council Leader Liam Robinson to discuss what action might be possible.

A press release issued on 15 June resulted in BBC Radio Merseyside inviting participation in their weekly Hot Seat segment on 17 June, where Council Leader Liam Robinson was the featured guest. Speaking live on air, Liam Robinson confirmed he had been working with Councillor Harry Doyle, the relevant cabinet member, on how the Council could support the community, and committed publicly to coming back with a formal response.

BBC News covered the campaign, alongside a Radio Merseyside exchange on 17 June 2026.

The story was subsequently picked up by Attitude, one of the UK’s leading LGBTQ+ publications, on 18 June 2026, with Councillor Robinson quoted directly committing to “cherish” the Pride Quarter. The piece was also syndicated via Yahoo News, extending the campaign’s reach further. Read the Attitude article here.


What This Demonstrates

  • Rapid issue identification and strategic response planning
  • Long-form content creation grounded in data and lived community experience
  • Coalition building across venues, charities, sports clubs, and public figures
  • Social media campaign development with significant organic reach
  • Press release writing and media relations resulting in national broadcaster coverage
  • Formal stakeholder communication at senior political and civic level
  • Broadcast media confidence and spokesperson work
  • Campaign management across multiple channels within a tight timeframe

Following the BBC Radio Merseyside broadcast, a formal written response was received from Councillor Liam Robinson, Leader of Liverpool City Council, on the same day. In his response, Councillor Robinson acknowledged the strength of feeling within the community, reaffirmed the Council’s commitment to the Pride Quarter, and confirmed that work is ongoing with Councillor Harry Doyle as the relevant cabinet member.

The dialogue between the community and civic leaders is now formally open.


For consultancy, community engagement, advocacy, or communications work, get in touch at hey@proudlysaid.co.uk

Just Finished Tip Toe… And I’m Shaking

I recently finished watching Channel 4’s Tip Toe finale, and I’m still sitting with it in a way I wasn’t entirely prepared for. Russell T Davies described it as the strongest thing he’s ever written, and said he had to write it “because the world is getting stranger, tougher and darker, and frankly, the fight is on.” Watching that final episode, I understood exactly what he meant, because it didn’t feel like watching a drama, but more like watching a mirror being held up to something I’ve been trying to articulate for months and haven’t quite managed to.

The show follows Leo, a gay man who runs a bar on Canal Street in Manchester, and his neighbour Clive, and over five episodes it traces how prejudice doesn’t just happen… but creeps in gradually, through small moments and wrong turns and the slow radicalisation of someone who, at the start, just seemed like a difficult neighbour (even though the 5 episode arc takes place across ten days, we can assume Clive has been indoctrinated over a longer period from things he says).

Whilst the finale is absolutely horrific, emotionally and visually, it’s the epilogue that does something I found genuinely devastating, as a culmination of some of the accusations laid against Leo: it tells you what becomes of every character, and the final note it lands on is that within 18 months of Leo’s death, a search for his name returns the result “Leo Struthers, convicted paedophile.“

It wasn’t true… but it was allowed to be. His legacy, even in the wake of one of the worst deaths imaginable, falls victim to the same bigotry that killed him.

I watched that and I felt sick, because it isn’t fiction – it’s one of the oldest and most corrosive weapons used against LGBTQ+ people, the accusation of being a predator, a paedophile, a danger to children, and it gets deployed with a casualness that its users are rarely made to account for. I’ve experienced it myself, something I’ve spoken about publicly and to the Irish press, and three years on from leaving Northern Ireland, I’m still dealing with iterations of it. Seeing it depicted so unflinchingly on screen, and seeing how it outlives a person, how it gets to rewrite someone’s story after they’re gone and can no longer defend themselves, was one of the most affecting pieces of television I’ve watched in years. That is the highest possible compliment I can give to Russell and to Alan Cumming, whose portrayal of Leo, warm and funny and stubborn and quietly terrified in equal measure, is something I’ll carry with me for a long time.

Then there’s Clive. David Morrissey’s performance is remarkable precisely because Clive is not a monster, and that’s what makes him so hard to watch. He’s someone you find yourself shouting at, wanting to grab by the shoulders and ask when he last had a single thought that wasn’t fed to him by something he saw online. He’s someone who had choices, who had a person standing right next to him whose humanity was entirely visible, and who chose, again and again, to believe the algorithm over his own eyes. The horror of Clive is that versions of him exist everywhere, in comment sections and around dinner tables and in positions of influence, people who have outsourced their critical thinking to outrage and who have stopped asking whether any of it is actually true.

And whilst I’m applauding the cast, a specific mention for Iz Hesketh, who plays Zee. Someone I’ve crossed paths with, and it was a joy to see them in something this significant, particularly at a time when transgender and non-binary identities are being debated, dismissed and weaponised in the public conversation – the importance of authentic representation, of transgender and non-binary performers playing transgender and non-binary characters, cannot be overstated. The portrayal is quiet, considered, and lands exactly as it should. Go on, Iz.

But the reason I’m writing this isn’t really about the show. It’s about what the show is reflecting back at us, and whether we’re honest enough with ourselves to look at it properly.

Because the world that Tiptoe depicts isn’t a dystopian fantasy or a worst case scenario, but the world that’s been assembling itself around us for a few years now, in increments small enough that it’s easy to dismiss each one individually:

  • The social media commentary that grows steadily nastier, and bolder.
  • The casual erosion of DEI.
  • The reemergence of rhetoric we were told was consigned to history.
  • The way ignorance has been handed a platform and, more dangerously, a sense of legitimacy.

None of it feels like a crisis individually, and that’s precisely the point – Leo says it in that final scene, reflecting on whether the LGBTQ+ community’s increased visibility was a mistake: “every tiny little thing that happens… it seems like little things, but there’s a violence behind it.” I’ve been thinking some version of that thought for months without being able to say it that cleanly.

As an LGBTQ+ person, I’m finding the current landscape genuinely frightening in a way that’s difficult to admit without feeling like you’re being dramatic, and part of what Tip Toe does so well is validate that fear without sentimentalising it. It shows you how quickly things can escalate when prejudice is left unchallenged, how the people who enable it are rarely the ones who consider themselves hateful, and how the communities on the receiving end are left to absorb the consequences while the conversation moves on. It’s something that a lot of us are living inside of right now.

So yes, this is an applause for Russell T Davies for writing something this necessary, and for having the nerve to end it the way he did without softening it into something more comfortable. And it’s an applause for a cast who brought these characters to life with honesty and without flinching, including Morrissey, who made Clive exactly as ordinary and therefore exactly as terrifying as he needed to be. But more than anything, it’s me trying to put into words something I’ve been carrying around for a while, which is that the fear a lot of us feel right now is not an overreaction, and it is not nothing, and we are allowed to name it.

Every tiny little thing. And there is a violence behind it.